Programming, SEO

5 Reasons Why should you use HTTPS

‘Getting more trust may be the first Reasons why should you use https on.’

What exactly is HTTPS?
Encrypted Hypertext Transmission Protocol (HTTPS) is the protected variant of HTTP, the main protocol used to transmit data between a web browser and a website. HTTPS is encrypted so as to improve data transfer protection. This is especially critical as users share confidential data, such as logging into a bank account, email service, or provider of health insurance.
Any website should use HTTPS, particularly those which require login credentials. Websites that don’t use HTTPS
are marked differently in modern web browsers such as Chrome than those that are. Look for a green padlock in the bar of the URL to indicate secure webpage. Web browsers are taking HTTPS to heart.

HTTPS is an encrypted communication protocol — essentially, a safer way to browse the web, as you get a private channel directly between your browser and the web server. This is why it is used by most of the major sites.

If a site is using HTTPS, in the address field you will see a little padlock icon, just like in the screenshot below:

Here are the most common Reasons why should you use HTTPS on your own site:

1. Faster
2. Trust
3. Payment Security
4. Search Engine Optimization
5. Your good Name

1. Faster
One might think that HTTPS would make your site slower because it takes some time for all data to be encrypted and decrypted. But there are plenty of efficiency improvements to HTTP only available if you are using HTTPS. As a result, HTTPS really does make the site easier for virtually all visitors.

2. Trust
Users find it easier to place confidence in a secure site. Although they do not necessarily know that their traffic is encrypted, they do know that the little padlock icon means that a website cares about its privacy. Tech people will know that every interface between your device and the web server will not be able to see the information going back and forth, and can not alter it.

3. Payment Security

If you sell something on your site, users want to know that their payment details are safe. HTTPS and the little padlock ensure that they travel to the webserver safely with their details.

4. Search Engine Optimization
Many search engines will add a penalty to web sites that don’t use HTTPS, thus making it harder to reach the best spots in search results.Google said this as many as three years ago, but once again the SEO world is abuzz with the subject. Is switching a conventional business website to https a necessity? If you’re looking to compete in the online marketplace (and let’s face it: you’ll have to compete) then every Google account ranking signal is important. To the https question, the answer is yes.

5. Your good Name
Have you noticed that the text “not safe” next to their address is in some websites?
That happens when you want your web browser to know a site is NOT using HTTPS. Browsers want you to think (rightly!) that website owner who can’t be bothered with using HTTPS (in many cases it’s free) are not worth their time and certainly not their money.

How does HTTPS work?
HTTPS uses a Communications encryption protocol. The protocol is known as Transport Layer Security ( TLS), although it was formerly known as Secure Sockets Layer ( SSL). This protocol secures communications through the use of what is known as a public key asymmetric network. This form of security system uses two distinct keys to encrypt two-part communication:

1. The private key – the owner of a website manages this key and it is kept secret, as the reader may have hypothesized. This key lives on a web server, and is used to decrypt public key encrypted information.

2. The public key – this key is available to anyone wishing to interact with the server in a secure way. The information in which the public key encrypts can only be decrypted by the private key.

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