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SEO

Best SEO Practice : How to create best Meta Description ?

Just wondering what your business is lacking, SEO, why you or your business needs this. what are the best SEO practices and how can you create the best meta description for any post/article or stories you share about your business or yourself.

What represents a considerable meta description? To help you rank higher in search, learn about writing and SEO best practices. Throughout this article, we will talk about how to create the best meta description for your post for the best and optimized SEO practice.

Let’s get hands on it, what does SEO actually mean? 

SEO stands for ‘Search Engine Optimization,’ and it refers to the practice of obtaining traffic through search engines’ free, organic, editorial, or natural search results. Its goal is to boost your website’s ranking in search engine results pages. Remember that the higher on the list your website is, the more people will see it.

Read more about Seo for you and your Business.

What is a Meta Description and how does it work?

The meta description is an HTML tag that provides a description of the page to search engines and users. It appears beneath the page’s title on search engine results pages (SERPs). A well-written meta description is very important for generating conversions. It should be highly optimized for search engines and should be related to the page’s content. 

The meta description is a tag that tells search engines and users what the site is about. It’s usually displayed on the search engine results pages under the title of the page. Studies have shown that having a well-written and optimized meta description can increase a site’s click-through rate (CTR). For instance, a report released by Sistrix stated that having a featured snippet on a page can boost a site’s CTR by 5.3%.

 

SERP Snippets vs. Meta Descriptions

The phrases “meta description” and “search snippet” are sometimes used interchangeably. However, meta descriptions and search snippets are not the same. You have control over the meta description, which is an HTML tag. You can write your own meta descriptions and optimize them.

The descriptions that Google displays for your web pages are known as search snippets. It could be the meta description you wrote or something entirely else. This is under Google’s authority. What makes you think Google won’t use your meta description? Google may generate a description for your webpage that is completely different from the meta description you wrote, depending on the search query.

  • In recent in-depth study, it found out that Google rewrites many search snippets on its own, to help match the searcher’s query more accurately.
  • In other cases,  Google used sentences from the first paragraph to create the search snippet.

Why Are Meta Descriptions Important For SEO?

Due to the various factors that have affected the ranking of a website, the meta description has become less important. In 2009, Google noted that search engines no longer use meta information in ranking.  However it is the most important part of Seo on recent days, Meta descriptions can help drive clicks, traffic, potential conversions, and revenue by:

  • Increasing a site’s CTR in the SERPs
  • Higher quality traffic

What Is The Recommended Or Ideal Meta Description Length?

Although meta descriptions can be any length, Google often truncates them to 155-160 characters. It’s ideal to maintain meta descriptions between 50 and 160 characters long so that they’re properly descriptive. Remember that the “ideal” duration will vary based on the situation, and your primary goal should be to provide content and generate clicks. Read more about meta description and ideal meta description length Here.

What is the best practice for writing the Best Meta Description?

  • Knowledge about your competitor,
  • Research SERPs for your targeted keyword,
  • use your brand uniqueness
  • compare, and track everything between you and your competitor.

 

Before we conclude, serve meta description as a function of your advertising copy and include a compelling copy in your description. A page’s meta description should intelligently employ the page’s target keyword. each page’s meta description should be directly relevant to the page it describes and unique from the descriptions for other pages.

writing a meta description is hard but need idea of how to find the best keyword for your article, Read Keyword Research : Important Tips for better SEO

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